Seventh generation Floridian Ashley Schoenith, who now resides in Atlanta, Georgia, is a Southern lifestyle blogger (Heirloomed.blog) and the founder and heirloom designer of IceMilk Aprons, a gourmet line of heirloom aprons and linens that has been featured by O The Oprah Magazine, The Martha Stewart Show, Southern Living, Better Homes & Gardens, Elle Decoration, Cooking Light and more.
Ashley has been super encouraging in our efforts at The Southern Coterie and led an engaging Southern Tweet Chat for our first #tscsummit last year on Jekyll Island. We have numerous passions that align but most prominently entrepreneurship and Southern roots! Take a minute to check out her endeavors and get to know her better here.
My grandmother is my inspiration. She had a special way of entertaining and an affinity for the details. She was driven, had her own way of keeping things organized and a very specific design style. And, everything she made was from scratch.
Carolina in my Mind – James Taylor
Fave book or author:
The latest business or motivational book of the moment – I love to learn.
CURE Childhood Cancer (www.curechildhoodcancer.org)
I had the pleasure of working with them when I worked on the agency side and they are truly passionate about the fight to end childhood cancer, and making a difference every day. Their mission has certainly become stronger to me since becoming a mom.
#1 skill/attribute needed to be an entrepreneur:
Passion. You have to be passionate about what you’re doing and why you’re doing it. There are so many different types of entrepreneurs and leadership styles, but this is one thing we all have in common.
My parents. They both have an incredible work ethic that they passed down to me. I wonder how I will instill this in my own children – to work hard and be passionate about what you’re doing.
Favorite social media:
Do I have to choose?
I have loved Pinterest since the day it launched. I love the visual focus and simplicity, and the organizational nature of it. I used to rip pages out of magazines and file them in a notebook and this is my “2.0” way of doing so.
Find something you’re passionate about and keep tremendously interested in it. – Julia Child
Interesting tidbit about you or your business:
In 2011, IceMilk Aprons was featured in O The Oprah Magazine. It was such an honor and I was so overjoyed. How did I get there? A (wonderful) freelance writer followed my blog and was familiar with the story of my business. She pitched the story to the publication, who later picked it up. The value of social media – you just never know!
ashley schoenith, heirloom designer
Enjoy this series where we introduce you to Southern creatives we find inspiring-
- Nan Myers, Jay Ducote and Jane Pope Cooper
- TJ Callaway, Natalie Evans and Javacia Bowser
- Marquin Campbell
- Putt Weatherbee
- Jamie Meares
- Molly Jane Gravitt
- Ursula Reynolds
- Claire Bruce
Co-Founder of The Southern Coterie