Collaboration: Southern Living and The Southern Coterie


Media Contact: Jennifer Zawadzinski, 212-522-9046,





Co-founder and Alabama Native Whitney Wise Long Becomes Contributing Editor


New York, NY – The Southern Living brand announces a collaboration with The Southern Coterie, the social network of the South.  The Southern Coterie founders Whitney Long and Cheri Leavy will share content with for its “Daily South” blog.  Long is also named a contributing editor at the magazine.


The Southern Coterie ( will hold its first-ever summit to bring together the best of the Southern blogging community, businesses and brands for learning and networking opportunities on Jekyll Island, GA, May 1-3.  This intimate niche gathering of Southern creatives will offer rich content, conversation and collaboration all while overlooking the Atlantic Ocean.  Southern Living will sponsor “Cocktails and Conversation” where a team of Southern Living editors will host a panel discussion and cocktails made using Southern Living Test Kitchen recipes will be served. Southern Living associate editor Erin Shaw Street will also lead a workshop on digital media at the summit.


"I love The Southern Coterie's concept, content, and style," said Southern Living Editor-in-Chief Lindsay Bierman. "The passion we share for all things Southern will expand and enrich the dialogue with our community."  


“Working with Southern Living, which has championed our South for generations, offers The Southern Coterie both a mentor and an ally,” according to Whitney Long and Cheri Leavy. “We are excited to be collaborating with The Daily South and look forward to sharing content with one another via their blog and our online community.  This partnership allows anyone who loves the South the opportunity to connect and join in on the conversation.”

The duo created a Tumblr blog in November 2011 and quickly transitioned to a weekly newsletter of original and curated content. “We realized that people got tripped up over the word ‘coterie,’ so we shortened it to ‘The Southern C,’ because there are so many ‘C’ words that related to being a Southerner — cuisine, community, craftsman, characters, culture — the list goes on,” Long tells Southern Living. “In July 2012 we launched our social network that allows users to interact.’”

Added Leavy, “We call it a ‘virtual front porch.’ It’s free to register, and when you do you can share content and immediately connect with others with similar interests. There are forums for suggestions, questions and discussion such as books they are reading or a meal they just had at a great Southern restaurant.  You can also share recipes, photos, videos and blog posts.”

For the full story, go to:


Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel.  Reaching more than 16 million consumers each month, Southern Living connects consumers with the region’s rich culture through a variety of print, digital, mobile, tablet and event platforms.  Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest content companies in the world and the largest publisher in the United States. Time Inc. is a Time Warner company.

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Comment by The Southern Coterie on February 27, 2013 at 10:10pm

Thanks, Shannon... the Summit is going to be great!  Click the photo up near the top right to go to the site and read all about the fabulous speakers and sessions as well as the incredible cocktails, food and goodies!  Hope you can come.  Still time to save some money by purchasing an early bird ticket!

Comment by Shannon Morris on February 27, 2013 at 7:03pm
Awesome! I can't wait to hear more about the Jeckyll Island opportunity.
Comment by MaryDell Harrington on February 27, 2013 at 2:30pm

Such a perfect collaboration.  Happy to be part of the SouthernC!

Comment by Emily Laborde Hines on February 26, 2013 at 11:40pm

This is so exciting!  I'm so glad to be a part of TSC :)

Comment by whitney long on February 26, 2013 at 10:37pm

Thanks for your kind words, Amber, and we feel like the same way about you and all of our wonderful members who took a chance on our little community!  You have been such a loyal and engaged member and now you have become a friend! We have some fun and exciting things ahead so stay tuned :) 

Comment by Amber Wilson on February 26, 2013 at 9:45pm

Cheri and Whitney, I am so proud of both of you for this achievement! Ya'll created a community online, an actual community, one that shares and interacts with fellow Southerners both near and far. I am grateful to be part of this seemingly virtual family who embrace the same passions and interests. This is just the beginning. Congratulations! 

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