These two savvy entrepreneurs, business partners and best friends have created The SoGood app. It speaks our language for sure because it is based on connecting and social influence. Hillary Crittendon and Laura Martin combined forces in 2013 "to create The SoGood, a place where women can discover the best local providers based on trusted recommendations from friends." On The SoGood, you will find the best artists, makers and entrepreneurs from the cities and towns you love.
We are thrilled to have these gals hosting our Wednesday afternoon break (April 30) at The Southern C Summit in Charleston so you can learn more then. In the meantime, we would like to introduce you to them digitally through our Q&A...
We're constantly inspired by the entrepreneurs we meet everyday through The SoGood. We meet every business owner who joins our network and when you take that approach, it's amazing how much talent you can find in your city, state or even in your own backyard. Being surrounded by so many creatives has really driven us to innovate in ways we'd never envisioned at the onset of this journey.
Don't Stop Believing. Anything by Rihanna.
Fave book or author:
We are loving Contagious: Why Things Catch On by Jonah Berger. Le Petit Prince, Antoine de Saint-Exupéry.
#1 skill/attribute needed to be an entrepreneur:
Thick skin + creative thinking.
Diana Vreeland, Jenna Lyons, Cynthia Rowley, any passionate woman full of dreams who is not afraid to execute on them.
Favorite social media:
Instagram all the way.
"If you're offered a seat on a rocket ship, don't ask what seat. Just get on." -Sheryl Sandberg
Interesting tidbit about you or your business:
We've been friends since second grade and our history of creating awesome things we love goes way back. Our first real business plan involved developing and franchising a series of frozen yogurt shops-- when we were 15. Unfortunately we jumped on the college bandwagon instead, saving Pinkberry from some serious competition.
Enjoy this series where we introduce you to Southern creatives we find inspiring-
Co-Founder of The Southern Coterie