It seems everybody is publishing a book, especially with the push toward indie publishing. However, before diving in, research the wise words of five industry influencers.
- Jane Friedman, who launched the Writer’s Digest blog in 2008, guides authors as they wade through new media, technology, and publishing trends. Her blog and newsletter are must-reads. If you’re a first-time author, snap up Friedman’s Publishing 101.
- Joel Friedlander, aka The Book Designer, has journeyed from 1970s letter-press practitioner to digital-printing superman. He offers a collection of 700+ articles based on his background in book design, advertising, and graphic design to coach writers through the publishing process, start to finish. His webinars are highly informative.
- The Book Doctors—dynamic duo Arielle Eckstut and David Henry Sterry—offer fun, smart, and cutting-edge publishing how-to’s. The Essential Guide to Getting Your Book Published, their newly revised handbook, functions as a real-world, all-in-one resource for any genre. What’s more, they show how to master the art of the pitch!
- National publicist Sandra Beckwith teaches authors how to publicize, promote, and market their books. Her immensely popular blog—Build Book Buzz—offers free tips, resources, and advice in a genuine, encouraging voice.
- If you’re serious about the publishing game, learn to play it. Read Publishers Weekly, the industry bible. Subscribing to the free newsletter is a great way to start.
Catherine Hamrick held positions at Southern Living, Southern Accents, Cooking Light, Better Homes and Gardens, and Meredith Books before lighting out for the territory ahead: digital media. She blogs at Random Storyteller and Catherine Hamrick, Soul Deep Storyteller.