THE SUMMIT

 

CHARLESTON – SPRING 2015 SUMMIT

BADGE SUMMIT LOGOConnect, collaborate and create in a niche environment with like-minded creatives. Engaging educational sessions and panel discussions with branding, marketing and social media leaders. Evening events and gatherings offer the opportunity to continue networking all while engaging in meaningful conversations in a fun intimate setting.

A selection of past presenters include:  TIBI Owner & Creative Director, Amy Smilovic Ÿ • Time Inc. Magazine Editors, Erin Shaw Street, Stephanie Granada & Jessica Thuston of Southern Living & Hunter Lewis of Cooking Light • Glitter Guide Editorial Director, Caitlin Moran Ÿ• Matchbook Editorial Director and Co-founder, Katie Armour • Blue Ion Founding Partner, Robert Prioleau • Charlie Publisher & Owner, Caroline Nuttall • Southern Proper Creative Director and Gadabout Blog Founder, Hanna Seabrook • Salt & Styled author and stylist, Libbie Summers • Award-winning consultant, nationally acclaimed speaker, & Emmy award-winner Ryan Dohrn.

HOTEL FOR #TSCSUMMIT:

The Mills House Wyndham Grand Hotel

Screen Shot 2014-11-21 at 2.09.01 PMExperience the ultimate in Southern charm at The Mills House, host hotel for The Southern C Summit.   Opened in 1853, this full service hotel, in the heart of downtown Charleston on Meeting Street, features beautifully appointed guest rooms with amazing city or pool views.  Located within an easy walk to Museum Mile, historic sites and attractions such as City Market and famed King Street shopping and dining, The Mills House ensures the quintessential Charleston vacation.

We strongly recommend that you book your room early to ensure availability and a special Summit rate of $239/night.

Telephone:  843-577-2400   Website:  www.millshouse.com

VENUES:

Patrick Properties

We will be meeting downtown on the corner of King and Ann Streets in sister properties, the American Theater and William Aiken House. The courtyards and grounds between them will also be in use for the Summit.

American Theater

Opened in 1942 as Charleston’s premier movie house, the American Theater’s regal Art Deco architecture and timeless Hollywood glamour make this sophisticated event venue worthy of red carpets and dazzling marquees.

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William Aiken House

When it comes to once-in-a-lifetime occasions, a meticulously restored National Historic Landmark in the heart of Downtown Charleston is an unbeatable choice.

A seamless blend of 18th-century charm and 21st-century sophistication makes this 1810 estate one of Charleston’s most sought-after venues for weddings, private receptions, meetings and corporate events.

L’atelier Le Creuset

The North American Marketing Office and Culinary Center. L’Atelier Le Creuset (French for “The Le Creuset Workshop”) is situated on the banks of the Ashley River.  There is a fully equipped demonstration kitchen designed by SieMatic and equipped with the highest quality Miele appliances where innovative chefs can prepare dishes and demonstrate techniques.

 

 

 

Snapshot of programming with more details to come:

We begin at 12:30 on Wednesday, April 29 and end at noon on Friday, May 1. 

Agenda sessions are subject to change.

 

You’ve Arrived, Now Get Noticed

You’ve built a successful brand, now learn how to get discovered by the national media.  Three editors of national lifestyle publications will share their perspectives on discovering new brands and best practices for pitching.  You will hear from Robert Leleux, the editor in chief of digital and print publication Domino, Tori Mellott, Senior Design & Market Editor of Traditional Home, and Eddie Ross the East Coast Editor for print and digital editions for Better Homes & Gardens.  Moderated by Leapfrog PR owners Libba Osborne and Jackie Thomson.

 

By the Book: Expanding Your Brand

Veteran book agent Amy Hughes will lead an informative panel covering topics such as 1) why do a book 2) what are the beginning steps 3) to use or not to use a ghost writer 4) self publishing vs. publishing house.  Hughes will be joined by editor and ghost writer Bessie Gantt as well as authors Tara Guerard and Susan Hable and photographer and art directer Rinne Allen.

 

Everything’s Coming Up Roses: 10 Years of The Laundress

Founders and international soap mavens Gwen Whiting and Lindsey Boyd give an in-depth look at launching the Laundress – from the stepping stones of a start-up to forging valuable partnerships with some of the world’s most well recognized brands.

 

Tech talk: House Account App Founder Laura Vinroot Poole Is the New Evangelist for Independent Boutiques

E-commerce isn’t always the answer – Vinroot Poole learned this the hard way. After investing in a beautiful e-commerce platform for her celebrated boutiques Capitol and Poole Shop to combat the recession, Vinroot Poole almost immediately scrapped it for its lack of intimacy and separation from the warm, high-touch shopping environment she prides herself on. Together with friend and software genius Travis Parsons, Vinroot Poole developed a shopping app that now provides over 450 independent boutiques across the country with sophisticated marketing and sales tools that encourage personal relationships between shops and shoppers. Lifelong friend and fellow entrepreneur Hamlin O’Kelley leads a casual conversation with Vinroot Poole about lessons learned – both in life and business.

 

Bring Your Brand to Life with Photography

Join Maggie Kennedy photography director of Garden & Gun magazine and accomplished Author, Stylist and Photographer Angie Mosier for a conversation on creative direction and bringing your brand to life through photography. These two creative powerhouses will give you a roadmap for producing inspirational images for your brand. Everything from strategizing and planning your photo shoot to tips and tricks of the trade.

 

‘Cause It’s Good Business

An inspired conversation as Y’allsome founder Craig Evans and Proud Mary founder Harper Poe chat about crafting their perspective companies around a mission.  Moderated by Torri Leeds, Managing Director at DeVries Global, you’ll get a better understanding of cause marketing and how to integrate it into your existing business.  Leeds brings a unique perspective having overseen the marketing campaigns for Procter & Gamble – a company widely recognized as a pioneer in cause marketing.

 

The Sky’s The Limit

Companies are increasingly looking for authentic ways to communicate with their customers.  Jet Blue, Land of Nod and Taylor Burke Home share their strategies for collaborating with Bloggers and Brands.

 

Beat the Burnout: the work/life balance

Atlanta-based interior designer, writer, and mother of five, Erika Hollinshead Ward may not have the secret to balancing the demands of today’s modern life but she does have an easy implementable action plan for better managing your time.  She’ll offer tips to wrangle your schedule and win back control.  Erika’s work has appeared in Better Homes and Gardens Magazine and on HGTV.com among others.

 

Ready to Play the E-Commerce Game?  

Learn some proven tactics from Stacy Smallwood of Hampden Clothing and Jamie Meares from Furbish Studio , two proven e-tailers in the fashion and interiors industries.  From inventory management to customer engagement, building an online following to different e-commerce platforms, these retail veterans will share their proven strategies and common pitfalls.

 

Brand Boot Camp

Join Haile McCollum of Fontaine Maury for a fast paced boot camp that will help you focus and document your brand strategy.  Haile works with emerging and growth minded companies and non-profits nationwide to engage their audiences in a more meaningful way and maximize profits.  Training goals include to understand the brand process from exploring to developing to creating and finally extending your brand as well as how branding can impact your bottom line.

 

Social Media Strategy

Mandy Rye of Waiting on Martha shares tips and tricks to grow your audience and engagement and in turn grow your business or brand. Along with the blog and her online shop, Rye is an editorial & interior stylist as well as the Editor at Large for Occasions Magazine and a regular contributing Editor for Style Me Pretty Living and Euro Style Lighting.

 

The Wonder Years: Navigating Growth, Funding and an Advisory Board

Jamee Haley, Executive Director of Lowcountry Local First - a non-profit advocate for education, outreach, and relationship building that promotes the many benefits of buying from local, independent businesses – presents an insightful interview with Christine Osborne, owner of Wonder Works Toy Stores.  Jamee will explore how Christine has funded her growth to multiple locations, developed an advisory board, brought on long-term employees as partners as well as what’s next for this “Magic Maker.”  

 

Ready, Set, Press Go

Writer and editor Jess Graves of The Love List shares trade secrets to getting press ready. In addition to writing her own blog, Graves is a contributor to Style Blueprint Atlanta, Atlanta Magazine, and Southern Living.

 

Set your course: A Roadmap for Getting the Right Site

Nikki Nuckols of Doodle Dog Creative presents elements of good web design for a total brand experience, while also explaining need for having a lead generation strategy in place, to make it a powerful tool for your business.  Nikki will share case studies of sites with successful traffic due to strong SEO strategies.  Websites must be as powerful as they are pretty so that it not only represents all that your brand has to offer, but also is a valuable tool for your business that works around the clock.

 

EVENTS

Champagne & Candlelight

Low Country Luxe welcomes you to Charleston with a poolside party on the roof of the Mills House Hotel in historic downtown.  Celebrate a resort vibe with a viewing of fashions by Escapada, Kendra Scott and Hayden Reis.  Enjoy champagne, light bites and a spectacular view before you head out to supper with old TSC friends and new.

 

Southern Grown Sipping Hour

Head next door to the garden of the William Aiken house for a happy hour hosted by Sea Island, coastal Georgia’s Forbes Five Star resort.  You’ll be treated to a sneak peak of Southern Grown – one of Sea Island signature culinary and music events.  Featuring craft cocktails and light bites from the resort’s chefs and mixologists, you’ll find plenty of time to mingle, talk about the days sessions and plan out the nights activities.

 

Brunch & Bloodys on the Ashley River Bank

Head to Le Creuset Headquarters where you’ll be welcomed into the world class Atelier Kitchen by Jimmy Hagood of Food for the Southern Soul.  Jimmy will be serving soulful lowcountry fare alongside cookbook authors and culinary entrepreneurs. Enjoy freshly baked Callie’s Biscuits and eye openers poured by the owners of Fat & Juicy and King Bean Coffee while the One Love Organics founder shares ways to renew and relax with inspiring insight and an opportunity to make your own facial scrub.  Creatives from the team at The Land of Nod will share a favorite DIY project for those of you feeling crafty.

 

A Mansion & Moo Shu

Simply step next door from the American Theater for a fabulous Moo Shu lunch from Chef Nico Romo of FISH Restaurant with kate spade new york tabletop décor provided by Lifeguard Press.  The historic William Aiken House and its stunning garden are the backdrop for a leisurely lunch while enjoying good conversation and catch-ups.  Sip craft cocktails by Cathead Vodka under the tent designed by event designer Tara Guérard in the courtyard before lunch.

 

Shop, Sip & Socialize

House Account and bloggers Chassity Evans of Look Linger Love and Hanna Seabrook of Gadabout give you a look at some of Charleston’s best boutiques – from fashion (Hampden Clothing) to estate jewels (Croghan’s Jewel Box).  Let them take you on a King Street treasure hunt complete with festive cocktails and plenty of good conversation.

 

    PRESENTERS