CHARLESTON – SPRING 2015 SUMMIT
Connect, collaborate and create in a niche environment with like-minded creatives. Engaging educational sessions and panel discussions with branding, marketing and social media leaders. Evening events and gatherings offer the opportunity to continue networking all while engaging in meaningful conversations in a fun intimate setting.
A selection of past presenters include: TIBI Owner & Creative Director, Amy Smilovic • Time Inc. Magazine Editors, Erin Shaw Street, Stephanie Granada & Jessica Thuston of Southern Living & Hunter Lewis of Cooking Light • Glitter Guide Editorial Director, Caitlin Moran • Matchbook Editorial Director and Co-founder, Katie Armour • Blue Ion Founding Partner, Robert Prioleau • Charlie Publisher & Owner, Caroline Nuttall • Southern Proper Creative Director and Gadabout Blog Founder, Hanna Seabrook • Salt & Styled author and stylist, Libbie Summers • Award-winning consultant, nationally acclaimed speaker, & Emmy award-winner Ryan Dohrn.
HOTEL FOR #TSCSUMMIT:
Experience the ultimate in Southern charm at The Mills House, host hotel for The Southern C Summit. Opened in 1853, this full service hotel, in the heart of downtown Charleston on Meeting Street, features beautifully appointed guest rooms with amazing city or pool views. Located within an easy walk to Museum Mile, historic sites and attractions such as City Market and famed King Street shopping and dining, The Mills House ensures the quintessential Charleston vacation.
We strongly recommend that you book your room early to ensure availability and a special Summit rate of $239/night.
Telephone: 843-577-240 Website: www.millshouse.com
We will be meeting downtown on the corner of King and Ann Streets in sister properties, the American Theater and William Aiken House. The courtyards and grounds between them will also be in use for the Summit.
Opened in 1942 as Charleston’s premier movie house, the American Theater’s regal Art Deco architecture and timeless Hollywood glamour make this sophisticated event venue worthy of red carpets and dazzling marquees.
When it comes to once-in-a-lifetime occasions, a meticulously restored National Historic Landmark in the heart of Downtown Charleston is an unbeatable choice.
A seamless blend of 18th-century charm and 21st-century sophistication makes this 1810 estate one of Charleston’s most sought-after venues for weddings, private receptions, meetings and corporate events.
The North American Marketing Office and Culinary Center. L’Atelier Le Creuset (French for “The Le Creuset Workshop”) is situated on the banks of the Ashley River. There is a fully equipped demonstration kitchen designed by SieMatic and equipped with the highest quality Miele appliances where innovative chefs can prepare dishes and demonstrate techniques.
Snapshot of programming with more details to come:
We begin at 12:30 on Wednesday, April 29 and end at noon on Friday, May 1.
You’ve Arrived, Now Get Noticed
You’ve built a successful brand, now learn how to get discovered by the national media. Three editors of national lifestyle publications will share their perspectives on discovering new brands and best practices for pitching. You will hear from Robert Leleux, the editor in chief of digital and print publication Domino, Tori Mellott, Senior Design & Market Editor of Traditional Home, and Eddie Ross the East Coast Editor for print and digital editions for Better Homes & Gardens. Moderated by Leapfrog PR owners Libba Osborne and Jackie Thomson.
By the Book: Expanding Your Brand
Veteran book agent Amy Hughes will lead an informative panel covering topics such as 1) why do a book 2) what are the beginning steps 3) to use or not to use a ghost writer 4) self publishing vs. publishing house. Hughes will be joined by editor and ghost writer Bessie Gant as well as author Susan Hable and photographer and art directer Rinne Allen.
Everything’s Coming Up Roses: 10 Years of The Laundress
Founders and international soap mavens Gwen Whiting and Lindsey Boyd give an in-depth look at launching the Laundress – from the stepping stones of a start-up to forging valuable partnerships with some of the world’s most well recognized brands.
‘Cause It’s Good Business
An inspired conversation as Y’allsome founder Craig Evans and Proud Mary founder Harper Poe chat about crafting their perspective companies around a mission. Moderated by Torri Leeds, Managing Director at DeVries Global, you’ll get a better understanding of cause marketing and how to integrate it into your existing business. Leeds brings a unique perspective having overseen the marketing campaigns for Procter & Gamble – a company widely recognized as a pioneer in cause marketing.
The Sky’s The Limit
Companies are increasingly looking for authentic ways to communicate with their customers. Jet Blue and other businesses share their strategies for collaborating with Bloggers and Brands.
Beat the Burnout: the work/life balance
Atlanta-based interior designer, writer, and mother of five, Erika Hollinshead Ward may not have the secret to balancing the demands of today’s modern life but she does have an easy implementable action plan for better managing your time. She’ll offer tips to wrangle your schedule and win back control. Erika’s work has appeared in Better Homes and Gardens Magazine and on HGTV.com among others.
Ready, set, Press Go
Jess Graves of The Love List shares trade secrets to getting press ready.
Set your course: A Roadmap for Getting the Right Site
Nikki Nuchols of Doodle Dog Creative presents elements of good web design.
Cocktails & Candlelight
Low Country Luxe welcomes you to Charleston with a poolside party on the roof of the Mills House Hotel in historic downtown. Enjoy cocktails, light bites and a spectacular view before you head out to supper with old TSC friends and new.
Southern Grown Sipping Hour
Head next door to the garden of the William Aiken house for a happy hour hosted by Sea Island, coastal Georgia’s Forbes Five Star resort. You’ll be treated to a sneak peak of Southern Grown – one of Sea Island signature culinary and music events. Featuring craft cocktails and light bites from the resort’s chefs and mixologists, you’ll find plenty of time to mingle, talk about the days sessions and plan out the nights activities.
Brunch & Bloodys on the Ashley River Bank
Head to Le Creuset Headquarters where you’ll be welcomed into the world class Atelier Kitchen by Jimmy Hagood of Food for the Southern Soul. Jimmy will be serving soulful lowcountry fare alongside cookbook authors and culinary entrepreneurs. Enjoy eye openers poured by the owners of Fat & Juicy and King Bean Coffee while the One Love Organics founder shares ways to renew and relax with inspiring insight and a DIY project.
A Mansion & Moo Shu
Simply step next door from the American Theater for a fabulous Moo Shu lunch from Chef Nico Romo of FISH Restaurant. The historic William Aiken House and its stunning garden are the backdrop for a leisurely lunch featuring the fashions of Escapada Living. Sip cocktails and enjoy sweets while having plenty of time for good conversation and catch-ups.
Shop, Sip & Socialize
Bloggers Chassity Evans of Look Linger Love and Hanna Seabrook of Gadabout give you a look at some of Charleston’s best boutiques – from artists’ wares to interiors, fashion to estate jewels. Grab your passport and let them take you on a King Street treasure hunt complete with festive cocktails and plenty of good conversation.
TSC SUMMIT 2015 04.29.15 - 05.1.15Tickets on Sale CHARLESTON, SC SIGN UP NOW
•online influencers •social media junkies •creative entrepreneurs •seasoned business owners •new business owners •bloggers of many forms including food, family, fashion, lifestyle, designers, event photographers and artists.
Robert Leleux is the newly appointed editorial director of domino magazine. He previously served as the magazine’s creative director, and was the managing editor of Lonny Magazine. The author of two books–The Memoirs of a Beautiful Boy (2008) and The Living End (2011)–his articles and essays have appeared in such publications as The New York Times, The New York Times Magazine, and The Huffington Post.
East Coast Producer & Editor for Print & Digital
Eddie Ross is East Coast Producer and Editor for Print and Digital of Better Homes and Gardens. Ross joined Meredith on March 14, 2013, and is responsible for producing home, decorating, DIY and entertaining stories for print, digital and video in Better Homes and Gardens’ New York City offices.
Ross has been a design, decorating, and food editor for Martha Stewart Living, House Beautiful and Food Network. In addition to his print work, which has been featured in Elle Decor, Domino, Lonny and The New York Times, Ross has appeared in numerous TV specials for Martha Stewart, HGTV and Bravo.
Ross graduated from the Culinary Institute of America with an associate’s degree in Culinary Arts and Chef Training in 2000.
Gwen & Lindsey
Gwen Whiting and Lindsey Boyd weren’t always international soap mavens, delighting fashion-istas, value seekers, and environmentalists from New York to New Delhi. Many laundry cycles ago, they were young fashion enthusiasts, launching careers in one of the world’s best-dressed cities. As Lindsey and Gwen invested in building their wardrobes, they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry-cleaning bills. As graduates from Cornell University’s Fiber Science, Textile and Apparel Management and Design program, they saw an opportunity to advance the world of fabric care.
Jess Graves is a writer, ex-Creative Director, proud Atlantan and joyful creative enthusiast with ten years experience in branding and lifestyle projects. She is a contributing writer at Southern Living, Edie Magazine, Town & Country, and Atlanta Magazine. Her blog, The Love List, dubbed by Barney’s New York as “one of the blogs that started it all” was recently named by Town & Country as one of its “Favorite 7 Blogs.” She is the proud owner of a hammock and a golden retriever named Maggie. She guards her Gram Gram’s pimento cheese recipe with her life. In 2014, Southern Living named her one of the “75 Most Stylish Southerners”.
Torri Leeds is a beauty + fashion enthusiast, in life and work. She has worked in beauty PR/marketing for more than 13 years and is currently Managing Director at DeVries Global (Interpublic Group). She’s passionate about discovering dynamic people, places, partners and trend movements as inspiration for driving consumer product brand equities and businesses. She describes her approach as a mix of pragmatism + instinct.
At DeVries Global, she is responsible for leading teams to deliver insight-driven strategic and creative earned media programs for iconic brands. Torri has a proven track record in delivering relevant new and existing product positioning stories and platforms for clients that build their business. Her current responsibilities include P&G’s beauty brands: Olay, Vidal Sassoon, Sebastian, Wella, Nioxin and Clairol Pro. She has also worked on projects for Samsung mobile (New York Fashion Week) and Daily Candy.
Her New York public relations career started at Cairns+Associates where she launched Unilever’s Pond’s and Vaseline face and body skin care products. Prior to that, she held a marketing position at a fundraising firm, CAPTEL (Capital Teleservices), in Washington, D.C.
Torri is an Interpublic Group IDEAL mentor, as well as a member of Cosmetic Executive Women and the French Alliance (NYC). In 2014, she served as the chair of the Skin Cancer Foundation’s Gala Benefit Committee.
Torri lives on Manhattan’s Upper West Side. She graduated from the University of North Carolina Chapel Hill with a Bachelor’s Degree in International Studies (Economics and French). She grew up on the Chesapeake Bay in Annapolis, MD.
Craig Evans lives and breathes the South. Born in Atlanta and raised in the Carolinas, Evans’ spent his formative and young adult years below the Mason Dixon line. He attended Sewanee (aka The University of the South) in Tennessee along with his four younger sisters and graduated with a degree in Art History. After college, Evans took some time off and moved to Colorado and Wyoming for some R&R, snowboarding, and fly fishing. After four years, he returned home to Charlotte determined to attend graduate school for advertising and design, so he worked three jobs to save money. Two years later, he saved enough to attend the Portfolio Center in Atlanta and graduated from the Graphic Design & Art Direction program. Evans then journeyed to New York to begin his advertising career. Nine years later, Evans has worked with some of the country’s top agencies, such as the renowned firm Wieden+Kennedy, creating successful campaigns for celebrated brands like Nike, ESPN, MasterCard, Miller Lite, Hershey’s, NFL and NFL Network (including a spot for Super Bowl XLII), MLB, NBA, and Volkswagen. Throughout his career Evans has lived between New York and Los Angeles, a long time to be away from sweet tea in restaurants, he says. Even though his chosen career pulled him out of the South, he always dreamed of a way to celebrate the uniqueness of the place he calls home. Enter Y’allsome – a lifestyle brand created by Evans with Southern-inspired products like shirts, hats and prints (with more to come) that gives back. Each Y’allsome product is made using Southern businesses and purveyors and 15% of Y’allsome proceeds go to help Southern foster kids find permanent homes through an organization called Adoption Discovery. Evans became involved with Adoption Discovery as a mock client while in graduate school, and his passion for their cause continued through the years and culminated with a partnership for Y’allsome. By creating a brand that helps Southern foster kids and uses Southern businesses, Evans hopes to not simply support the South, but foster it. Evans currently lives in Los Angeles with his wife, Megan, and their pup, Hawk, a rescue from Sumter, SC. When he’s not creating campaigns for the nation’s top brands or dreaming up new Y’allsome goods in his garage, Evans’ enjoys going back home to the South, drinking way too much sweet tea, and spending time with family and friends.
Harper Poe was born with a serious case of wanderlust. Always looking to experience something for the first time she decided to incorporate her lust for discovery into a social enterprise, Proud Mary. Harper scours the globe in search of traditional textiles and handcrafts which she then employs global artisans to create for Western markets. She is equally inspired by the ideas of economic development, craft preservation, and the celebration of beauty, which she pridefully shares with her customers and clients.
Amy Hughes has 14 years of publishing experience; previously an agent with McCormick & Williams, she started her career as a publicist at Simon & Schuster, and as an editor at Penguin. She specializes in non-fiction in the areas of history, cultural studies, memoir, current events, wellness, health, food, pop-culture and biography as well as literary fiction. She grew up in Tennessee and is a graduate of Sewanee, The University of the South.
Writer and Editor
A native Charlestonian and barefoot beach girl, Bessie Gantt is a writer, ghostwriter, and editor who still can’t believe she figured out a way to make her obsession with words and stories into a successful career. She writes and edits cookbooks, memoirs, novels, and corporate materials, in every case capturing the voice and personality of her client. She savors her time at the keyboard crafting or polishing just the right turn of phrase, but her best asset as a writer is her ability to listen. The magic happens in those moments when a client says something in passing, an off-the-cuff comment that all at once captures the very essence of who the person is and what he or she has to say to the world. It’s these easy-to-miss moments that Bessie relishes in recording—first as scrawl on her yellow legal pad and then in the midst of published prose where the client’s voice can speak, shout, whisper, and sing from the page. Her own essays on everything from boiled peanuts to the delightful inconvenience of traffic-halting swing bridges have appeared in magazines and she also serves as copy editor for The Local Palate magazine.
Susan Hable Smith
Born and raised in Corsicana, TX, Susan currently resides in Athens, Georgia and is the designer behind the strikingly colored and lofty-scaled patterns cast on Hable Construction products.
Susan’s fine art background in collaging, sculpture, welding, and painting, bound by an intuitive color sense, has lent an aesthetic that’s timeless and universally sophisticated. Travels to Italy, Asia, and South America also serve as a backdrop to Hable’s inspiration. After a 6-year residence in San Francisco working in the design field, she moved to New York City to capitalize on her strength of fine art and design, fusing her love of art’s industrial facets and applying that to textiles.
In her world, whimsical forms are combined with a unique color palette inspired by nature, motherhood, and beauty, rather than trends. Susan’s design process begins with the most mundane of moments: “I get inspiration from the simplest things like the flower market, my aunt’s photos from the Big Thicket, my hometown, fabric swatches, or a knitted sweater. Happiness brings inspiration.”
Rinne Allen is a photographer based in Athens, Georgia who loves books. Over the last eight years, Rinne has photographed over 10 books, and her book experiences range from making limited edition, handmade artist books to photographing and art directing award-winning cookbooks from large international publishers. Rinne has enjoyed working with chef and fellow Athenian Hugh Acheson on his three book projects, as well as working with longtime friend and collaborator Susan Hable on her first book, A Colorful Home, out in spring 2015.
Founder and Owner
For Jimmy Hagood, Food for the Southern Soul™ isn’t just the name of his specialty food and catering business; it’s his way of life. Following his passion, Hagood has made an indelible mark on the lowcountry food scene. As a barbecue impresario and an advocate of coastal South Carolina’s unique culinary culture, he has brought national visibility to the art of barbecue cooking, and further elevated high-quality Southern pantry items. Slow cooking began as a hobby for Hagood, a born and bred Charlestonian. An insurance advisor, he traded his briefcase for a 30 ft long barbecue rig to launch his catering, specialty foods, and restaurant businesses. Hagood’s natural talents were evident from the start – he simultaneously managed a full-scale catering and barbecue business, bottled his award-winning sauces and dry rubs and earned his pit master stripes in top national competitions. Further investing in the heritage of lowcountry fare, in 2005, Hagood moved to acquire and manufacture some of the south’s finest food brands. In June 2011, Hagood opened his first ‘Cue*Osk (think BBQ kiosk) in the revitalized Great Hall of the Historic Charleston City Market. Here traditional barbecue and sides plus beef jerky, pork rinds and all of his southern pantry items are sold 364 days a year.
After many years of doodling all over every piece of paper Nikki Nuchols could get her hands on and even more years of rescuing every dog that she found roaming the neighborhood, no one was surprised when Nikki created Doodle Dog Creative. With a background in strategic marketing, a history as an art director at various advertising agencies and a stint as an in-house webmaster she was able to offer her clients a one-stop-shop, and as they say the rest was history. Today Doodle Dog consists of a team of dedicated designers, developers and writers who have the capability to strategically design your brand identity, develop your web presence and help people find you online. They create smile-worthy concepts that capture personality and inspire brands.
Long story short, she is an Iowa girl turned Texan with a love for design, creativity and innovation. She is lucky enough to be married to her best friend (Tommy), they have a super handsome little man (Colton), who has taken over her Instagram feed (@nikkinuck), 2 giant dogs (Lucky and Ringo) that hang out in her office with her every day, and they’re one happy little family. She loves life, adventure and every bit of what she does. Whether it’s helping business owners find their brand personality, designing their identity, or building their website, it’s a dream job.
Jackie & Libba
Leapfrog is a boutique public relations and marketing firm specializing in “lifestyle” related businesses – from specialty food products, dining and fashion to textiles and design. Based in Charleston, SC, leapfrog’s small and savvy team offers a unique mix of national brand experience and extensive media network with accessible and high-touch customer service. Led by principals Jackie Thomson and Libba Osborne, current clients include Callie’s Charleston Biscuits, Marysia Swim, Tara Guerard Soiree, Schermer Pecan Co., King Bean Coffee and Shop BuRu among others. A graduate of the University of the South – Sewanee and The French Culinary Institute, Libba has been promoting culinary businesses for over a decade with boutique firms in Atlanta, New York and Charleston. An Atlanta native, she now resides in Charleston with her husband and two young sons. A native of Annapolis, MD and College of Charleston graduate, Jackie began her career working in the New York fashion industry and now partners with design and retail brands in the south and beyond. She lives in Charleston with her husband and son.