ABOUT THE SUMMIT
Do you need inspiration and an opportunity to connect, collaborate and create with top names in the media, blogging and branding community?
The Southern C Summit is a niche multi-day conference filled with networking opportunities and educational sessions from the best and the brightest. Attendees, presenters and sponsors connect through carefully crafted events and unique experiences that create meaningful conversations and provide memorable takeaway.
The Southern C Summit cultivates a talented line-up of presenters to provide tips & techniques in the following categories:
Social Media Strategy • Branding + Creative Strategy • Blogger + Brand Collaborations
Media, PR & Marketing • Business Entrepreneurship
Creative Partnerships • SEO + E-Commerce
It’s all about access! Our presenters and sponsors are full participants – connecting with you throughout the Summit. With collaboration in mind, The Southern C Summit is limited to 250 attendees.
The Southern C Summit includes:
5+ networking opportunities including afternoon cocktail parties at the Sea Island Beach Club, book signings, lunch in The Clositer’s Mizner Ballroom, dinner at Rainbow Island and brunch at the Sea Island Beach Club.
Access to register for advance small group workshops tackling topics from branding to PR to reinvention and revenue streams with the Summit presenters (listed below on Wednesday of Agenda – $100 add on option)
Ability to participate in small group mentoring sessions with notable presenters and influential entrepreneurs
One of the South’s finest swag bags
Snapshot of Presenters:
- Nikki Bazzani, Creative Strategist, Pinterest
- Rosie D’Argenzio, Director of Social Media & Integrated Marketing, One Kings Lane
- Lizzie Fortunato and Kathryn Fortunato, Founders, Lizzie Fortunato Jewels
- Monica Lavin, Independent Content Publisher, Stylist and Founder, Lavin Label
- Gray Malin, Fine-Art Photographer and New York Times Best-Selling Author
- Steele Marcoux, Editor-in-Chief, Coastal Living
- Bailey McCarthy, President and Creative Director, Biscuit Home
- Tori Mellott, Market Editor, Traditional Home
- James Nord, Founder and CEO of Fohr Card
- Jessica Romm, Editor-in-Chief, Domino magazine
- Mandy Rye, Founder and Creative Director, Waiting on Martha
- Eugenia Santiesteban Soto, Senior Style Editor, Better Homes & Gardens
- Libbie Summers, Author, Tastemaker and Award-Winning Producer
What if you could pitch your idea, product or service directly to top editors? Well, at this year’s TSC Summit we’re giving you two chances to get your business noticed!
- 10 attendees will have a chance to pitch live to the Summit audience and the editors of Better Homes & Gardens, Coastal Living, Domino and Traditional Home! *Click here to see which businesses were chosen!
- Select attendees will have the chance to pitch one-on-one for 12 minutes to Hoffman Media‘s President/Chief Creative Office Brian Hart Hoffman and Director of Editorial Operations Brooke Bell! Click here for details on applying!
Nikki Bazzani is a coffee-addicted creator, with a long-time love for all things technology, travel and interior design. Ever since the infamous milk mustache Got Milk? campaign she was hooked on the world of advertising. After earning her Communications degree, she spent 8 years honing her craft in the modern world of advertising as a social media maven. Today, she is the lead of Pin Factory, an in house creative studio, at Pinterest.
Director of Social Media and Integrated Marketing
One Kings Lane
Rosie D’Argenzio is the Director of Social Media and Integrated Marketing at One Kings Lane, overseeing all of the brand’s partnerships, public relations, social and content strategy. She has been with the company for the past four years, playing a major role in developing a successful content and social strategy that has driven eight times as much traffic to the site and year over year growth of 125 percent on social channels.
Prior to One Kings Lane, Rosie spent over 12 years in the editorial space, having served as Style Editor at Veranda Magazine and Executive Editor of California Homes Magazine where she developed market reports, produced and wrote features stories and styled shoots.
Although a California native, Rosie currently lives in Williamsburg, Brooklyn with her husband. She is obsessed with all things interiors, and as evidenced by her Instagram (@rosiedargenzio).
Lizzie Fortunato & Kathryn Fortunato
Lizzie Fortunado, Founder and Creative Director
Lizzie Fortunato Jewels
Kathryn Fortunato, Co-Founder and Director of Sales and Operations
Lizzie Fortunato Jewels
Lizzie Fortunato is the founder and Creative Director of Lizzie Fortunato Jewels. Lizzie Fortunato graduated from Duke University in 2006 with a double major in English and Art History, and following a year at fashion PR firm Paul Wilmot, launched the Lizzie Fortunato label. Today Fortunato still makes every first sample by hand and is deeply involved in design, production and branding for the line. Lizzie manages the company’s social media (@LFJewels) and authors A Fortune Found, a blog that chronicles the people, fashion, art, travels and moods that inform her work. In addition to creative directing the Lizzie Fortunato accessories line (which is sold at Neiman Marcus, Kirna Zabete, Le Bon Marche, and high end retailers internationally) Lizzie has consulted for larger accessories companies and collaborated with ready to wear designers including SUNO, Tome, and Jenni Kayne.
Kathryn Fortunato is the co-founder and Director of Sales and Operations at Lizzie Fortunato Jewels. A graduate of Duke University who started her career at Goldman Sachs focusing on Risk Management in the Investment Banking Division, Kathryn oversees the daily operations, including sales, finances and strategy for Lizzie Fortunato, which she joined in 2010. She also consults with other young designers and fashion brands to implement strategies around financial and brand management.
Meet Monica Lavin, an independent content publisher, stylist and the founder of Lavin Label. She is also a contributor for Southern Living’s The Daily South and the Southern C. Monica also creates pins for Fortune 100 companies through her partnership with Pinterest. Her work has been featured on Pottery Barn, Reese Witherspoon’s Draper James, World Market, The Glitter Guide, Savannah Magazine, Golden Isles Magazine, Southern Living and more.
Lavin Label offers entertaining, style and travel inspiration through unique visual storytelling. Monica is well versed in social influence and emerging technology, through her work at NASA, and most recent job as Communications Director for Information Technology at the College of Charleston.
Monica’s expertise in technology and refined taste in all things lifestyle merge to provide a fresh perspective on storytelling that captivates her followers and inspires them to become part of her story. Monica calls St. Simons Island, Georgia home, where she resides with her husband and two English Springer Spaniel pups.
Fine-Art Photographer and New York Times Best-Selling Author
B. 1986, Gray Malin is a modern day fine-art photographer and New York Times best selling author. His work hangs in homes across the world and is owned by private and public collectors.
Forging his work into a larger lifestyle, Gray launched his namesake brand in 2013.
Malin’s early notable work, Prada Marfa (2010), put him on the radar of fashion and art enthusiasts. He since has created private collections in remote locations such as Antarctica, Namibia and Bhutan while also developing commercial recognition for inventive aerial beach, ski and park scenes from around the world. Malin is also well known for his conceptual fine-art series like Gray Malin at the Parker which features exotic animals living within the famed hotel. His first public art installation is currently on view on Sunset Boulevard in Los Angeles, curated by the City of West Hollywood.
Malin has collaborated with global brands such as Veuve Clicquot, Sperry Top-Sider, and Le Méridien Hotels & Resorts, engaging diverse audiences to experience his work in new ways.
Malin’s first monograph, BEACHES, documenting five years of work spanning twenty cities over six continents was released in May 2016 and was recently awarded the accolade of New York Times Best Seller.
Steele Marcoux has been editor of Coastal Living since April 2015. This marked a return to Time Inc. and Coastal Living for Steele, who had most recently served as Executive Editor at Country Living. Previously, she was the Design Editor at Southern Living in 2013 and prior to that held the same position at Coastal Living. She has been a freelance writer, editor and producer for Time Inc. titles and a number of others including HGTV Magazine, Better Homes & Gardens and more. Steele is from Atlanta, where she attended the Westminster Schools. After graduating from Williams College, she lived in Washington, DC for three years before returning to the south to pursue a graduate degree in American History at the University of Alabama. Steele lives in Birmingham, AL with her husband, two sons, and her dog.
President and Creative Director
Biscuit Home, LLC
In 2012 Bailey McCarthy realized through her design work that there was a lack of heirloom quality bedding for her generation. She created Biscuit as a brand that would fill this space by designing and selling luxury bedding with fun designer prints, keeping the process rooted in the tradition of south and manufactured in the USA.
Tori Mellott is legendary in the design world for her pitch perfect taste. The Market Editor at Traditional Home got her start in shelter magazines at now-defunct HomeStyle magazine and worked as an assistant to renowned designer Elizabeth Mayhew. But she really made a name for herself as Decoration Editor at Domino, where images of her own apartments zoomed virally through the blogosphere long before the days of Pinterest. She is a frequent host of Editor at Large.
Co-founder and CEO
James Nord is the Co-Founder and CEO of Fohr Card, which builds technology that helps brands and influencers work together more efficiently. Fohr Card uses millions of data points and fairly complex algorithms to help make the best influencer recommendations, set fair market pricing and report on the efficacy of a brand’s social-media campaigns. Over the last 3 years, Fohr Card has paid out millions of dollars to their influencers and helped brands like Chanel, Louis Vuitton, Estee Lauder and Jaguar improve their influencer strategy.
Prior to starting Fohr Card, James was one of the most followed photographers on Tumblr and leveraged that following into a lot of free clothes and gigs with Oscar de la Renta, Thom Browne, Puma and Stella Artois.
Jessica Romm is the Editor-in-Chief at Domino magazine. Jessica is a style expert with a career working for prominent media properties and brands identifying and driving trends in design, home decor, fashion and style. Recognized as a style expert for national and local media outlets, Jessica has written and edited for many publications including GQ, Elle Decor, Elle, Conde Nast Traveler, Martha Stewart Living, the Off Duty section of The Wall Street Journal.
photo credit: Emily Johnston
Mandy Kellogg Rye
Founder and Creative Director
Waiting on Martha
Waiting On Martha’s founder and curator, Mandy Kellogg Rye, lives by one mantra, “Life should be lived beautifully every single day.” Drawn to the “finer things” at an early age, her mother taught her how to appreciate beauty while her father how to create beauty.
A Michigan native, Mandy left the mitten behind and headed to Bradley University in Peoria, Illinois where she graduated with dreams of becoming a high-powered attorney. However, her dream quickly fell short when she realized law school wasn’t all about wearing a designer suit and winning arguments with loads of whit and banter. Law school wasn’t a complete bust though; it introduced her to Chicago, her first big city and one she still holds dear to her heart. A city that unknowingly became the backdrop, and beginning of Waiting On Martha.
A bracelet actually started it all. Well a bracelet, an obsession with food, an incessant need to throw a party whenever an opportunity presented itself, and an adoration for all things DIY. But back to the bracelet. One fateful day Mandy ventured into a Chicago bead store while a class was in session. Thinking that jewelry making would be a fun hobby, she began taking classes. To be clear, Mandy had no plans of it becoming anything more than a hobby. You know what they say about best laid plans…in 2011 Mandy opened an Etsy shop and officially launched her Waiting On Martha bracelet collection in April. The response was, and still is, quite overwhelming. Individuals not only loved the bracelets, but they wanted to know more about Mandy and her life. Enter Waiting On Martha The Blog.
As the ultimate creative and personal outlet for Mandy, Waiting On Martha The Blog focused simply on creating a beautiful everyday through fashion, food, décor, and DIY. As the reader’s grew so did the oh-so common question “where do I get that?” And thus, as Mandy puts it, “It only took one reader’s question to push me to indulge my dream of opening a boutique.” Waiting On Martha The Shop opened as an e-commerce boutique in July of 2012 and opened a brick and mortar location in Atlanta in 2015 (where Mandy now resides with her husband and Cavalier King Charles Addison).
Eugenia Santiesteban Soto
Senior Style Editor
Better Homes and Gardens
Eugenia Santiesteban Soto is Better Homes and Gardens Senior Style Editor where she oversees trend and product pages. Prior to joining the magazine in 2015, she held various posts at Domino, Elle Decor, and Veranda and has covered design, lifestyle, style and entertaining at various publications and websites including Condé Nast Traveler, Food & Wine, 1st Dibs, and the Wall Street Journal’s Off Duty section. She also serves as a consultant to help design companies develop online editorial content. Born and raised in Miami, Florida, Eugenia lives in Brooklyn, NY and is a graduate of Williams College.
A Food-Inspired Life
Libbie Summers, the face behind her Food-Inspired Life brand, is recognized as a food and lifestyle tastemaker in print, online and on-air. Her work has been seen in the pages of Better Homes & Gardens, Vogue, ELLE, Camille Styles, Glitter Guide, People, Garden and Gun, Condé Nast Traveler, on the OWN Show, and many more.
She has authored three books. The 2014 IndieFab Book of the Year Awards, Sweet & Vicious –baking with attitude (Rizzoli, 2014), Brown Sugar (Short Stack Editions, 2014) and The NY Times 2011 Notable Book, The Whole Hog Cookbook (Rizzoli, 2011).
As one who wears many hats, Libbie also serves as the Creative Culinary Director of the newly launched Terra’s Kitchen— an innovative meal delivery service sending healthy farm-fresh ingredients and fresh-prepped recipes to subscribers in an eco-friendly manner.
Party Within Reach, Libbie’s new lifestyle show, is geared toward the young, somewhat broke, and uber fabulous host who wants to throw a memorable party on a budget. (currently in pre-production)
Libbie resides in Savannah, Georgia with one husband, one son, and one opinionated-dog. She maintains her body and body of work are both food inspired.
Connect with Libbie!
Youtube: A Food-Inspired Life
Pinterest: Libbie Summers
Facebook: A Food-Inspired Life
Joel K. Arline
Joel Arline was born in Thomasville, Georgia and graduated from Valdosta State University with a Bachelors of Business Administration in Accounting in 1992. In September of 1997, he became a Licensed Certified Public Accountant.
Prior to opening his accounting practice in 1997, he gained experience at several companies. At a Fortune 500 Company, Joel was an internal auditor and worked extensively with outside auditors, Price Waterhouse. Joel moved to St. Simons Island in 1993 and worked with a Local CPA firm in Brunswick from 1993 to 1997.
Joel opened his accounting practice in October 1997. The practice, located at 1606 Reynolds Street is a full service accounting firm preparing tax returns (corporate, partnerships, trusts, estates and individuals), financial statement reviews and compilations, payroll and sales tax services and consulting. Joel has worked with clients at all stages from start-up to merger, sale or retirement.
Joel is a member of the American Institute of Certified Public Accountants and the Georgia Society of Certified Public Accountants.
He currently serves as the Secretary/Treasurer for the Board of Directors, Chairman of the ALM Committee at Marshland Federal Credit Union and as Finance Chairman of St. Mark’s Episcopal Church. Joel has also served on the Board of other civic organizations and on campaigns of several local political candidates.
Joel resides on St. Simons Island with his wife (Alison) and two children (Pope and Helen) and enjoys golfing, traveling and reading in his spare time.
Director of Editorial Operations
Hoffman Media, LLC
Brooke Bell is the director of editorial operations at Birmingham, Alabama-based Hoffman Media, where she directly oversees the editorial teams of Taste of the South, Louisiana Cookin’, Cooking with Paula Deen, and new launches Bake from Scratch and Southern Cast Iron. Brooke was previously the editor of Taste of the South and the editorial director of Louisiana Cookin’. Brooke is a member of the Southern Foodways Alliance and Les Dames d’Escoffier. In addition, she serves on the board of directors at the Community Food Bank of Central Alabama and is president of the organization’s junior board.
ME Marketing Services
Mandy Edwards is the owner of ME Marketing Services, a social media marketing & website design company that provides social media consulting & management and website design services to businesses of all sizes. A graduate of the University of Georgia’s Terry College of Business, Mandy has 15+ years of sales & marketing experience. Past work experience has included print advertising sales and local store marketing for Chick-fil-A. Locally, Mandy is involved in her community through Professional Women of Statesboro and NFL Player DeAngelo Tyson’s Tyson Foundation. She is a contributing writer to Business 2 Community and the Southern Coterie. Mandy is a graduate of Leadership Bulloch, a past honoree of the Statesboro Herald’s Top 20 Under 40, and in 2015, she was a StatSocial Top 100 Social Media Power Influencer. This past fall she was honored as one of the University of Georgia’s prestigious 40 Under 40 Alumni for 2016.
Mandy is also a member of the second co-hort of the Lynda Brannen Williamson Foundation’s Women’s Leadership Academy. She married to State Prosecuting Attorney Ben Edwards and is the proud mother of two redheaded daughters who constantly keep her on her toes.
Brian Hart Hoffman
President, Chief Creative Officer
Hoffman Media, LLC
Brian Hart Hoffman is President/Chief Creative Officer at Hoffman Media, LLC, where he oversees the editorial planning and brand direction for all publications, as well as the public relations and special events divisions. Since joining Hoffman Media, Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. His special-event leadership with the company includes planning and executing major consumer events. Prior to joining the company in 2007, Hoffman worked in the airline industry, which allowed him to live in six cities throughout the United States. He has visited all 50 states.
In addition to his professional obligations, Hoffman serves with numerous charitable organizations including:
Community Food Bank of Central Alabama; Junior Board and Executive Board Alys Stephens Center; Junior Patrons Board MS Society of Alabama; recipient of the MS Leadership Award Crohn’s and Colitis Foundation of America.
LBH & Co.
Lauren is the founder of LBH & Co.— a boutique public relations and communications firm specializing in the products, stories and talents of noteworthy lifestyle brands and entrepreneurs. LBH & Co. collaborates with a carefully curated list of clientele, driving awareness and brand growth within their unique industries. From fashion, beauty and accessories to destinations, interiors and art— LBH & Co. applauds beautiful brands with well-told stories and thoughtful partnerships.
Haile McCollum is the Owner of Fontaine Maury a brand strategy and design firm. Fontaine Maury develops, documents and extends brands through creative business strategies.
In addition to running her brand and design studio, Haile’s current passion project is being the Creative Director of Thom, a bi-annual arts and culture magazine. Weaving together the written word and stunning images, Thom expresses and promotes the abundance of creative thinking in Thomasville.
She has worked with artists and companies worldwide to license designs for consumer goods including: Disney, Susan Branch, Cathy Heck, Walmart, Target, Tiny Prints, Shutterfly and others. She was featured as a Country Living Woman Entrepreneur in 2007. Her work has been featured in Country Living, Southern Living, Real Simple, InStyle and O Magazine. She is a contributing artist in the book “Crafting a Meaningful Home” by Meg Mateo Ilasco and is honored to appear in the Country Living book “The Mom’s Guide to Running a Business” by Michelle Ribeiro.
Haile has a B.S. in Human Development from Vanderbilt University and an M.F.A. in Graphic design from The Savannah College of Art and Design. She lives in a historic house in Thomasville, Georgia with her husband, Ben, her 2 boys, Parker (12) and William (9) and their 2 Spaniels, Max.
Jill & Steve McKenzie
In 2012, Steve and Jill McKenzie opened steve mckenzie’s interiors and lifestyle store in Atlanta’s Westside design district. Converging two fundamental influences – the graciousness of the south and the McKenzie’s personal love for the mid-century modern aesthetic – the cornerstone of steve mckenzie’s offerings are Steve’s textile designs, derived directly from the canvases of his original artwork. Launched four years ago, steve mckenzie’s textile designs have grown to include multiple home décor collections, a stunning line of wearable art in the form of a scarf collection, as well as a rug line, inspired by Steve’s artwork for Verde Home. The showroom represents many exclusive lines including the venerable Grange Furniture from France, O & G Studio, Selamat Designs, Cotton + quill fabrics and wallpaper, Dunes and Duchess, The Old Wood Co., etc. plus tabletop, linens, home accessories and jewelry.
In addition to the couple’s showroom, Steve’s fine art business and textile design work, the McKenzie’s have also launched an interior design business, McKenzie Design LLC., rounding out their current business offering.
Black Southern Belle
Mrs. Michiel Perry, 28, is a South Carolina girl who love all things Southern and stylish. With a little inspiration while planning her wedding in Charleston, S.C. and decorating her first home in Maryland, Mrs. Perry was inspired to develop a lifestyle brand focused on African-American women with a Southern connection called Black Southern Belle.
With her digital lifestyle brand Black Southern Belle, Mrs. Perry wanted to create an online and offline resource of lifestyle inspiration for African-American women in the South. In 2015, Mrs. Perry and her team expanded Black Southern Belle and developed an editorial division, ambassador program, online store, and jobs database for the brand
Before launching her business, Mrs. Perry managed marketing and partnerships at Lillybee, a collegiate and sorority lifestyle brand where she launched a collegiate ambassador program and managed the blogger outreach program. She caught her small business and startup bug while working here and still wears Lillybee products at least twice a week.
And once in her lifetime, she was a political event planner and relationship manager for a small email company called Google, Inc. in Washington, D.C. She occasionally misses the free food.
When she is not planning the next big thing for Black Southern Belle, Mrs. Perry is either shopping for antiques with her husband, watching historical documentaries or rearranging art in her new historic home in the Charleston area.
She has a passion for her alma mater, Howard University and cannot say no to anything with a fleur de lis on it.
Southern Soul Barbeque
Griffin Bufkin, co-owner of coastal Georgia smoke joint Southern Soul Barbeque, grew up on St. Simons Island where he is a third generation islander and passionate curator of some of the Southeast’s best barbeque. He spent his college and post-graduate years in the fields of design, photography and video production, followed by a long career in the music business, running several local venues and working as a talent booker and manager.
Bufkin’s appreciation for Southern food traditions was born when he cooked at venerable island kitchen Frannie’s Place, where he developed his culinary skills using a modern, healthy approach. Signature dishes at Frannie’s Place inspired several of Southern Soul Barbeque’s most popular sides, including Brunswick stew and Hoppin’ John. In the early 2000s, Bufkin hosted charity bluegrass suppers with friend and pitmaster Harrison Sapp while tending bar at local pub Palm Coast. When the pub’s sub-leased kitchen became available, the two jumped at the opportunity to establish Southern Soul Barbeque, which later relocated to their current space in a refurbished gas station in the heart of the island. Bufkin’s main goal through Southern Soul Barbeque is to spread the gospel of Southern food ways and slow food, while continuing to offer some of the Southeast’s finest smoked meats and sides.
Southern Charm, Bravo TV
Trovare launching Spring 2017
Landon Clements was born on St. Simons Island, Georgia. She is the oldest of three obstinate daughters who were raised to love and appreciate beach life. The girls attended school in Atlanta and then Landon went on to The College Of Charleston where she studied art history and historic preservation. After school she lived in Los Angeles and worked with Philippe Starck and SBE as they designed hotels, restaurants, and nightclubs all over the city and eventually expanding nationally. After years in LA she took a break and moved to Aspen, CO. to pursue a career in photography and writing. A chance visit home turned into an opportunity with some old friends to work on Bravo TV’s ‘Southern Charm.’ Realizing she was in a special situation and had a devoted audience from the network she started to use the show as a spring board for ideas. The first was a pop-up shop that connected all of her creative and talented friends in Charleston. Wanting to reach a larger audience she decided to take the idea and make it virtual. Launching this spring in tandem with the show is a travel and health site that will digitally connect the audience with all the fun activities from the show and beyond. Her studies abroad inspired the site name Trovare, meaning to find in Italian. It will be packed with all sorts of special finds, collaboration projects, stories from the road and travel booking services.
Look Linger Love
Meet Chassity Evans, the author of lifestyle blog Look Linger Love. Chassity lives in Charleston, SC with her husband and two children. She sometimes cooks, sometimes works out, and always surfs the web. Chassity has been featured in Real Simple, Garden & Gun, Domino, HGTV, Southern Living, and more!
Created in 2010, Look Linger Love is Chassity’s daily lifestyle blog where she is best known for discovering modern style in fashion and interiors. She draws inspiration from her creative friends and her beautiful home city, Charleston.
Founder | Owner
Krystine Edwards Real Estate + Design
Meet Krystine Edwards, realtor, interior designer, blogger, wife & mom from Charleston, S.C.
Along with her many roles, Krystine is also the founder and owner of a quickly growing home business, Krystine Edwards Real Estate + Design. She’s assisted many people with their move to the Charleston area, and – with the help of her husband’s construction company – renovated fixer uppers into dream homes! All of this while juggling parenthood with two extremely active, young boys.
Krystine starred in the HGTV television pilot, “Move-In Ready,” and in an episode of “A Sale of Two Cities.” Her work has been featured on One Kings Lane, Apartment Therapy and HomeGoods.
In her spare time, Krystine enjoys spending time on the beach with her family and friends and traveling worldwide.
Editor | Founder
The Love List
Her career centers around Southern style, music, chefs and alcoholic beverages. She is a contributor to Southern Living and is the former style columnist for Atlanta magazine. Other bylines have included Town & Country and Garden & Gun.
She makes frequent speaking engagements, leading panel discussions and presentations for organizations like The Southern C Summit, General Assembly, Neiman Marcus and Brandshop. She also consults for private clients in restaurants, retail and real estate.
She is the Editor and Founder of The Love List, a ten year old digital lifestyle publication built around the style and culture of the South.
Jess is the proud owner of a hammock and a (mostly well-behaved) rescue golden retriever named Maggie. She guards her Gram Gram’s pimento cheese recipe with her life.
Mary Dell Harrington
Grown and Flown: Parenting from the Empty Nest
I am a native Texan and still think of “home” as Fort Worth, despite living the better part of my adult life far away from the Lone Star State. I grew up there and graduated from the University of Texas at Austin, a school and a city I will always love.
I left home to attend graduate school at Harvard and, after earning my MBA, accepted a job at NBC where I had the privilege of walking into 30 Rock every day for ten years. Working in NYC had always been a dream and the television business suited me perfectly.
My return ticket to Texas just kept getting delayed. I met and married my husband, had two kids, and a succession of chocolate Labradors. We bought a stone-front Colonial home and established roots in Larchmont, New York, north of the city.
Two significant events happened to me in 2012: My husband and I discovered St Simons Island where we love to escape as often as possible. Secondly, I co-founded a blog, Grown and Flown: Parenting from the Empty Nest with Lisa Heffernan, where we write about parenting kids 15-25. Our writing has appeared in The New York Times, Washington Post, NBCNews.Com, Money Magazine, among other places.
Timothy Harvey Jeffreys
Tim has been in marketing and content creation for the past five years, working with brands like adidas, Nissan, and ESPN. He’s also a filmmaker, directing a short film that got into multiple film festivals. His first full-length feature is in post-production.
Tim holds a Honors degree in Mathematics from the University of South Carolina. He’s probably running right now.
Owner | Founder
After nearly two decades on the sales and management side of corporate America, Lynai needed a new challenge to add to raising her four children. She decided to launch a company in the home decor space and finally express her creative side. With that Mitchell Black was born in the Lincoln Park neighborhood of Chicago. What started as a modern art company that addressed a gap in approachable high-end art has grown into a full lifestyle brand of table top, wallcoverings, stationery and scented soy candles. Mitchell Black products can be found at many high-end boutiques in the US and abroad, and domestic behemoths including FurnitureLand South and ATGstores.com.
While growing Mitchell Black and gaining attention from top interior designers and publications Lynai decided to launch her second endeavor, My Kynd of Printing, a custom wallpaper and art printing company offering customization and on-demand printing previously not available to the consumer market.
Lynai’s most recent success is her recent launch of Love Emme, an online gifting destination for the every girl in your life!
The Pink Clutch
Paige Minear is the author, mother and preppy creator behind the design blog The Pink Clutch. Paige is known for her home full of color, Palm Beach style and antique treasures. With a love for all things design related she writes five days a week allowing her readers to indulge in colorful posts and inspiration. She is a lover of a strong latte, champagne cocktails, a stack of magazines, crisp button downs, popped collars, a sweet treat and a house full of fresh flowers and monogrammed linens. She can be seen most days in a gingham button down, pearls galore sporting leopard flats and ready for adventure.
leapfrog PR Co.
At Leapfrog, we have earned a national reputation for thoughtfully guiding clients into the national spotlight, and giving recognized brands a local edge within the Charleston community. Over her tenure at Leapfrog, Libba Osborne has witnessed the genesis of America’s love affair with Southern food artisans and the city of Charleston – an explosion of talented food entrepreneurs, chef-driven restaurants and culinary-minded upstarts. Libba has guided many of her clients, both large and small, to become prominent brands among the shelves of national retailers. A story-teller at heart, she looks for common threads – a pride in process and an authentic history – in all of the companies she works alongside.
An Atlanta native, Libba found her passion for all things edible as a post-grad student at New York’s French Culinary Institute (International Culinary Center). She segued into restaurant public relations at Baltz & Co. and the Dunn Robbins Group, promoting brands in the food, wine and spirits industries. Following a move to her husband’s hometown of Charleston, Libba joined Leapfrog to continue her craft, becoming an owner in 2009. Libba is a graduate of the University of the South, Sewanee and serves on the Board of the Charleston Chapter of Les Dames D’Escoffier. Libba and her husband, Chris, are raising their two young sons a stone’s throw from the Ashley River.
The English Room
I am a residential interior designer and co-owner of The English Room, which is based out of Charlotte, North Carolina. My style is elegant, eclectic and colorful. I have completed homes all over the east coast that have ranged from the super modern to very traditional while keeping it true to my style.
I love overseeing the design process from beginning to end. The best part is when your clients really trust you and set you free to do what you do best. My love of color, pattern and layering of old and new can be seen in all my work. Color makes people happy and I love the mixing the tradition of the past with the modern style of the future.
I have worked in the design world from an early age. My mother took me to antique shows all over the east coast and I went on my first buying trip to Europe at age 12. The home I grew up in was designed by Mario Buatta. I have fond memories of introducing Mario “the Prince of Chintz” to Chick-fil-a nuggets while discussing “decorating” as a third grader. My mother, Nancy Hollingsworth, is a well known interior designer, and specializes in the English Country style. Childhood play dates could turn into magical discussions with mother while we moved around furniture. My lifelong passion for the arts has never waned. I have a strong educational love for antiques and the history of the decorative arts led me to this business.
My early design experience includes working with Alexandra Stoddard and Sotheby’s – both in New York City. I completed a Mint Museum Senior Study and worked at the Atlanta Decorative Arts Center. After College, I lived in London while completing Sotheby’s 17th and 18th century decorative arts program. I have also completed The Winter institute at Winterthur, which provided a deep exposure one of the most complete collections of American Antiques in existence. My first “professional” job was with Travis & Company in Atlanta where I ran the Antiques side of the showroom. In 1999, I joined my mother full time at the English Room in Charlotte. My educational background includes a degree in Art History from Rollins College and a degree in Interior Design from the American College.
I have been featured in Southern Accents, Southern Living, Charlotte Magazine, Charlotte Urban Home, Southpark Magazine and Better Homes and Gardens Windows and Walls.
Pritchard Volk Consulting, LLC
Louise Pritchard is an experienced professional with progressive leadership roles and a successful track record in cross-industry strategic market development, relationship management and business problem solving
Ms Pritchard brings her creative problem solving and critical thinking approach to each client. Her passion and drive is evident in helping each client to discover the “ah-ha” moment when new ideas and strategies transform their brand strengths into results for their company,
Ms. Pritchard founded Pritchard Volk Consulting, LLC, in 2001 after nearly 30 years in the business arena. Her experiences with FORTUNE Magazine, as Southeast Division Manager, Director of Marketing of Holiday Inn Worldwide, Director of Marketing of Egleston Childrens Hospital and other high level marketing positions helped her form the philosophy and process for her consulting business. She is also an Executive Partner and the Mason School of Business, College of Williams and Mary MBA program. She is a Auburn University graduate and an avid SEC football fan. With four grown daughters pursuing their careers in various part of the country, she and her husband enjoy their off time visiting them in Charlotte, Savannah, Atlanta and LA.
Founder and Lifestyle Designer
Ashley Schoenith is the lifestyle designer behind the IceMilk Aprons and heirloomed brands.
Inspired by her Southern upbringing of made-from- scratch cooking, her love of family, frequent trips antiquing, and her Grandmother’s knack for entertaining, her designs are a reflection of the romantic past that today’s fast-paced and disposable generation yearns for. Her super-focused design aesthetic is apparent in all aspects of her life.
A passionate entrepreneur with a background in strategy, branding & online marketing, she has proven herself through past successful business ventures having been featured in a variety of major media outlets as O, The Oprah Magazine, Martha Stewart, Real Simple, Southern Living and Food Network, to name a few. With a never-ending work ethic and drive for success, her visionary spirit is constantly in search of best-of-breed leaders in their own industries for collaboration.
With a common heirloom-focused thread in all she does, her lifestyle brand includes heirloomed, heirloomed blog and consulting arm, Deep South Social.
She resides in Atlanta, GA with her husband Shane, and three children, Wyatt (4.5), Sawyer (2.5) and Waylon (1), along with their dog, Kona.
Moon and Lola
Moon and Lola is the creation of pharmacist-turned-jewelry designer, Kelly Shatat, a Raleigh, North Carolina native and graduate of UNC-Chapel Hill who launched the line in 2003 after a successful career as a pharmaceutical rep and clinical pharmacist.
Kelly, a creative type at heart, turned to designing jewelry as an outlet to fill the creative void left by her career in pharmacy. She got her start in the jewelry business by making and selling jewels at a Junior League holiday show in Greenville, N.C. where she sold out and took orders from several local boutiques. She began traveling around North and South Carolina, calling on boutiques, hosting trunk shows and picking up new wholesale accounts.
She continued to make jewelry on her sofa at home, but as demand increased, she moved production to her dining room table, and then to her garage, at which time she recruited friends and pharmacy technicians to help. Finally, after she outgrew her garage, she moved production to a small studio space in downtown Apex and hired full-time help.
One of Kelly’s first big hits was the ever-popular hand-tied pearl necklace, which she made special by offering with a variety of interchangeable ribbons. Next, came lightweight filigree earrings, vintage-inspired necklaces and bracelets, and then the company’s signature acrylic monogram was born – a Moon and Lola original. The first of it’s kind and available in 32 acrylic colors, Moon and Lola’s acrylic monogram was featured in Lucky Magazine in November 2011, and sales skyrocketed. It was then that Kelly realized that in order for Moon and Lola to be all that it could be she needed to jump in with both feet and devote 100% of her time and energy to building the Moon and Lola brand.
Today, Moon and Lola has 40 full-time employees and ships product to all 50 states and more than 40 countries.
Founder + Creative Director
Taylor Burke Home
Julianne Taylor is the Founder + Creative Director of Taylor Burke Home, a luxury home décor brand offering bold, unexpected and sophisticated designs. Since launching Taylor Burke Home in 2012, Taylor has quickly emerged as one of the home décor industry’s most prominent female entrepreneurs. Known in the industry as a trendsetter and tastemaker, Julianne has recently launched two licensed collections of wallpaper and artwork under the Julianne Taylor Style brand. Her wallpaper collection is available through Mitchell Black and her artwork collection is available through Oliver Gal. Julianne carries a B.F.A. in Interior Design from the University of Georgia and a Master’s in Human Resources from the University of South Carolina. When not on-the-go, Julianne spends her time in Charleston with her husband and three children.
leapfrog PR Co.
Following her undergraduate education at the College of Charleston, Jackie Thomson parlayed her innate sense of style into positions in New York with international fashion powerhouse, GUCCI, and celebrity bridal and evening wear designer, Reem Acra. The Annapolis, MD native returned to Charleston and joined Leapfrog, overseeing design-related projects. Her wide-ranging interest in lifestyle brands drives Leapfrog’s expertise in the fields of fashion, interiors, retail and wellness. Jackie promotes both established brands and new talent, and through her wide network, adeptly organizes events that connect entrepreneurs, influencers and designers around the U.S. Beyond the realm of traditional PR, Jackie enjoys honing brand strategy, creating content for owned media and directing market positioning with long-term clients.
In 2009, Jackie earned her MBA and became an owner of Leapfrog. She and her husband, Neil, reside in Charleston with their young son and daughter.
Candy Shop Vintage
Candy Shop Vintage was founded in 2009 by designer Deirdre Zahl, whose ten years of experience working in fashion and design in New York informed her thoughtful curation of a vintage jewelry collection. Pieces from her rotating collection of vintage jewelry have been featured in magazines, on various national blogs end even on the hit show MAD MEN. Her curated vintage collection can be purchased exclusively through our website and in our Charleston, S.C. retail store. Deirdre continues to hunt for vintage treasures to add to our one-of-a-kind collection and inspire her whimsical designs.
HOTEL & VENUE
SEA ISLAND, GEORGIA
Recognized as the home of two of the top ten resorts in the Continental U.S., according to Travel + Leisure’s 2015 World’s Best Awards, Sea Island offers a variety of accommodations at The Cloister, The Lodge, The Inn at Sea Island, and in the Cottages. Surrounded by the splendid natural beauty of the Georgia coast, Sea Island provides its guests with an extensive variety of experiences, including five miles of private beach, casual to Five-Star dining, three championship golf courses, tennis and squash courts, children’s programs, fishing, boating, water sports, shooting school, hunting preserve, fitness center, and the 65,000-square-foot Forbes Five-Star Spa at Sea Island. Best known for its genuine hospitality throughout its 87-year history, Sea Island has received four Five-Star Awards for the past eight years at The Cloister, The Lodge, the Georgian Room restaurant and The Spa.
Special room rates for the Summit at The Cloister and The Inn at Sea Island
The Cloister is located on Sea Island proper and the site of the Summit sessions. The Inn at Sea Island is less than one mile away and complimentary transportation is provided to The Cloister.
Dedicated number, 877-260-3330
The reservationist will inquire if you would prefer The Cloister or The Inn. They will then proceed to gather personal information and confirm a room at one of the two locations. The guest can make room type request, King or Queen beds, Main Building, upper floor … etc. These will be request only and Sea Island Resorts will do their best to honor as many requests as possible.
Cloister Guest Rooms: $325/nightly
The nightly rate is subject to a $38.00 nightly Sea Island Club Resort Fee, and applicable taxes and fees, currently 6% state tax, 5% room tax, and $5.00 state lodging fee. The resort fee includes 24-hour parking with in/out privileges, access to the Beach Club, Fitness Center, Business Center, wireless Internet service in guest rooms, no charge for local and toll free calls and turndown service nightly.
Inn Guest Rooms: $140/nightly
Rates quoted are net per room, per night, single or double occupancy. The nightly rate is subject to a $38.00 nightly Sea Island Club Resort Fee, 5% room tax, $5.00 state lodging fee and 6% sales tax. The nightly rate includes 24-hour parking with in/out privileges, access to all Sea Island amenities, including the Beach Club, wireless Internet service in guest rooms, and no charge for local and toll free calls.
If flying, Jacksonville, FL and Savannah, GA airports are a little over an hour away with direct access via I-95. Sea Island offers paid airport shuttle. Brunswick, GA, also has an airport and is located approx. 20 mins from Sea Island. The physical address is 100 Hudson Place, Sea Island, GA 31561.
Wednesday, February 8, 2017
Agenda details subject to change
Pre-registered Workshops at The Cloister
(8:30 – 10:00 AM)
Brian Hoffman & Brooke Bell: Standing Out – How to Make your Media Pitch Pop
When a pitch lands on a magazine editor’s desk, the package really does matter. Get insight from two industry veterans, Hoffman Media‘s Brian Hart Hoffman, President/Chief Creative Officer, and Brooke Bell, Director of Editorial Operations. Learn how brands catch their attention and find their way to the pages of Hoffman Media’s 11 print publications such as Southern Lady, Southern Home, Taste of the South, The Cottage Journal, Bake from Scratch, and more.
Jill & Steve McKenzie: Plan B: Reinvention and Multiple Revenue Streams
With a large contingent of 2nd+ careers in this group (raise your hand), and given the high likelihood that you’ll change careers several times in your lifetime, let’s talk about your passions and reinventing yourself. What’s your Plan B? Let’s learn from each other as corporate veterans now entrepreneurs, Steve and Jill McKenzie, guide you through this totally possible possibility.
Lauren Hopkins: Developing a Press Kit, Publicity’s Power Tool
Developing a polished press kit is on a short-list of imperatives for brand’s, bloggers and businesses of all types that want to be press-ready. Full of relevant and compelling information, press kits provide the most important and interesting information about your brand in one, easy to digest document. This workshop will share the basics of press kit creation, help you determine the most unique and newsworthy elements of your brand, and provide the tools for maintaining press information on your own. You’ll leave with actionable steps and resources that will move your brand to the next level.
Haile McCollum: Brand Bootcamp
This is a fast-paced working session with brand exercises that will jump start your brand thinking.
Come find out answers to your brand questions like “What the #1 branding mistake business owners make?” and “what is brand strategy, anyway and what’s the difference between branding, PR and marketing?”
Haile will help you understand how to build a truly remarkable business by looking through a branding lens. The session includes a quick introduction to what branding is followed by brand exercises that will change the way you think about your business.
Michiel Perry: How to Build Genuine Business Relationships Through LinkedIn
Are you a lifestyle brand looking to find advertisers or looking to increase your media presence without the help of a PR team or a trip to New York? This workshop will teach you how to utilize LinkedIn as a way to source for partnerships and grow your income and media presence all through your mobile device.
Mandy Edwards: Making Facebook Ads Work for YOUR Business
Spend 90 minutes diving into the ins and outs of Facebook advertising. We will talk about the various marketing objectives you can choose from, how to best target your ads (from the endless options), what makes an effective ad, and what kind of budget you should have. You will walk away with a foundation of how to effectively run Facebook ads to maximize your reach and brand awareness.
Joel K. Arline: Good Business Practices
90 minutes with a CPA sharing guidance to help you understand and implement accounting procedures to maximize efficiency and ensure compliance with industry standards and best practices.
*scheduling and events subject to change without notice
Check-in, Mentor Selection & Swag Bag Pick-up (11:00 AM)
At this time, attendees sign up for Thursday’s NEW small-group mentor sessions. Sign-up is on a first-come, first-served basis. A complete listing of mentors will be sent to attendees a week prior to the Summit.
TSC Summit Programming in the Cloister Ballroom at The Cloister
Stage Design: Johnson Vann Interiors
Tabletop Snacks: Schermer Pecans
Welcome from The Southern Coterie co-founders Cheri Leavy and Whitney Long (12:30 PM)
Social Media Strategy moderated by Waiting on Martha’s Mandy Kellogg Rye (1:00 – 2:15 PM)
Mandy Kellogg Rye of Waiting on Martha will lead a panel of industry leaders to share their tips and tricks to grow your online community and convert engagement into sales. Panel includes: Gray Malin, Fine-Art Photographer and New York Times Best-Selling Author; Bailey McCarthy, President & Creative Director at Biscuit Home and Rosie D’Argenzio, Director of Social Media & Integrated Marketing at One Kings Lane.
Fortunatos’ Entrepreneurial Journey (2:15 – 3:15 PM)
Join Lizzie and Kathryn Fortunato, twin sisters and founders of their namesake accessories line as they candidly describe the journey from college dorm room to full-fledged, NYC-based fashion brand. Lizzie Fortunato is known for handmade, multi-medium, travel-inspired costume jewelry and imaginative, novelty leather goods. In the 8 years since the brand’s launch, Lizzie Fortunato has been accepted into the CFDA, featured on the pages of WWD, Vogue, Harper’s Bazaar and The New York Times, and sold to over 100 multi-label boutiques all while balancing the demands of producing artisanal, handmade pieces. The resulting business model, which the twins refer to as “slow production”, prioritizes balance, sustainability and integrity, over rapid growth and mass production. Learn more about how Lizzie and Kathryn manage the brands’ supply and demand channels – and also how they’ve managed to remain best friends and sisters, above all, in the process.
Media Pitch Session (3:15 – 4:15 PM)
Ten lucky attendees will pitch their idea, product or service to magazine editors Jessica Romm of Domino, Steele Marcoux of Coastal Living, Tori Mellott of Traditional Home and Eugenia Santiesteban Soto of Better Homes & Gardens while attendees cheer them on – moderated by Leapfrog PR Co.
TSC Summit Wednesday Signature Socials
Sip + Shop + Socialize at Sea Island Beach Club (4:15 – 6:00 PM)
Oceanside at the Sea Island Beach Club, this signature social element of The Summit offers attendees a chance to connect over delicious cocktails and light bites while discovering brands under the tent or in the Lifestyle Lounge.
Sea Island Supper at Rainbow Island presented by Hoffman Media (rain plan: Mizner Ballroom at The Cloister) (7:30 – 9:30 PM)
Attendees, presenters and mentors will reconvene at picturesque Rainbow Island for a relaxed and rustic dining feast along the banks of the Black Banks River.
Thursday, February 9, 2017
*scheduling and events subject to change without notice
TSC Summit Programming in the Cloister Ballroom at The Cloister
Stage Design: Johnson Vann Interiors
Tabletop Snacks: Schermer Pecans
The Art of Storytelling: Sharing Your Brand Story in an Authentic and Compelling Manner with Libbie Summers (9:00 AM – 10:00 AM)
Best Practices for Email Marketing: Engage Your Customers and Prospects with Branded Content for Real Results with Mandy Kellogg Rye of Waiting on Martha (10:00 AM – 11:00 AM)
Gray Malin (11:00 AM – 12:00 PM)
Mentor Roundtable Session (1:15 – 2:15 PM)
A Drink with James featuring James Nord of Fohr Card discussing how to bring together creative brands and influencers who share a love for storytelling (3:15 – 4:15 PM)
TSC Summit Thursday Signature Socials
Luncheon in The Mizner Ballroom at The Cloister presented by Sea Island Resort (12:00 – 1:15 PM)
Attendees, presenters and mentors will enjoy quintessential Southern favorites in the garden near The Cloister Chapel.
Sip + Shop + Socialize at Sea Island Beach Club (4:15 – 6:00 PM)
Because there can never be enough time to socialize and network – attendees return to the Sea Island Beach Club tented lawn for a chance to connect over more delicious cocktails and light bites and experience more of the Lifestyle Lounge.
Dinner and Enjoy Sea Island Amenities on Your Own (6:00 – 9:00 PM)
Relax and enjoy the amenities until dinnertime and make a plan to dine with Summit friends new and old. Sea Island has dining with featured specials and tastings for attendees or venture to nearby St. Simons for supper.
Night Cap (9:30 – 11:00 PM)
Post-dinner gathering with attendees, presenters and mentors in the Clubroom at The Cloister with DJ Deirdre Zahl of Candy Shop Vintage. Cash Bar.
Friday, February 10, 2017
*scheduling and events subject to change without notice
Firefly’s 20th Birthday Brunch (10:00 AM – 12:00 PM)
Unplug and socialize for a final time before farewells at the Summit’s signature send-off overlooking the Atlantic Ocean. Enjoy Mr. Jimmie’s Pick-Me-Up Bloody Marys from Food for the Southern Soul, Wake-Up Coffee and delicious brunch offerings from local chefs from Halyards, Southern Soul Barbeque, Certified Burger and The Farmer and The Larder. Presented by Firefly of Thomasville.