THE SUMMIT

 

CHARLESTON – SPRING 2015 SUMMIT

BADGE SUMMIT LOGOConnect, collaborate and create in a niche environment with like-minded creatives. Engaging educational sessions and panel discussions with branding, marketing and social media leaders. Evening events and gatherings offer the opportunity to continue networking all while engaging in meaningful conversations in a fun intimate setting.

A selection of past presenters include:  TIBI Owner & Creative Director, Amy Smilovic Ÿ • Time Inc. Magazine Editors, Erin Shaw Street, Stephanie Granada & Jessica Thuston of Southern Living & Hunter Lewis of Cooking Light • Glitter Guide Editorial Director, Caitlin Moran Ÿ• Matchbook Editorial Director and Co-founder, Katie Armour • Blue Ion Founding Partner, Robert Prioleau • Charlie Publisher & Owner, Caroline Nuttall • Southern Proper Creative Director and Gadabout Blog Founder, Hanna Seabrook • Salt & Styled author and stylist, Libbie Summers • Award-winning consultant, nationally acclaimed speaker, & Emmy award-winner Ryan Dohrn.

HOTEL FOR #TSCSUMMIT:

Kings Courtyard Inn

Screen Shot 2015-03-30 at 1.51.57 PMIn the heart of Charleston’s historic district, the Kings Courtyard Inn embraces the energy of the city and its treasured guests. The beautifully restored rooms of this historic circa 1853 inn surround sun-filled courtyards, inviting conversation with family and fellow travelers. From expansive windows and oriental rugs to wide plank floors, from morning until evening, guests can revel in the care and company that only true Southern hospitality can give.

 

Call and ask for The Southern C Room Block and Special Rates.

Telephone:  (877) 923-7083     Website:  www.kingscourtyardinn.com

The Mills House Wyndham Grand Hotel

Screen Shot 2014-11-21 at 2.09.01 PMExperience the ultimate in Southern charm at The Mills House, host hotel for The Southern C Summit.   Opened in 1853, this full service hotel, in the heart of downtown Charleston on Meeting Street, features beautifully appointed guest rooms with amazing city or pool views.  Located within an easy walk to Museum Mile, historic sites and attractions such as City Market and famed King Street shopping and dining, The Mills House ensures the quintessential Charleston vacation.

We strongly recommend that you book your room early to ensure availability and a special Summit rate of $239/night.

Telephone:  843-577-2400   Website:  www.millshouse.com

VENUES:

Patrick Properties

We will be meeting downtown on the corner of King and Ann Streets in sister properties, the American Theater and William Aiken House. The courtyards and grounds between them will also be in use for the Summit.

American Theater

Opened in 1942 as Charleston’s premier movie house, the American Theater’s regal Art Deco architecture and timeless Hollywood glamour make this sophisticated event venue worthy of red carpets and dazzling marquees.

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William Aiken House

When it comes to once-in-a-lifetime occasions, a meticulously restored National Historic Landmark in the heart of Downtown Charleston is an unbeatable choice.

A seamless blend of 18th-century charm and 21st-century sophistication makes this 1810 estate one of Charleston’s most sought-after venues for weddings, private receptions, meetings and corporate events.

L’atelier Le Creuset

The North American Marketing Office and Culinary Center. L’Atelier Le Creuset (French for “The Le Creuset Workshop”) is situated on the banks of the Ashley River.  There is a fully equipped demonstration kitchen designed by SieMatic and equipped with the highest quality Miele appliances where innovative chefs can prepare dishes and demonstrate techniques.

 

 

 

Wednesday, April 29

Sessions: 12:30 p.m. – 4:30 p.m. at American Theater

William Aiken House garden tent styled by celebrated event designer Tara Guérard, of Tara Guérard Soirée and her talented Soiréttes

American Theater Ballroom styled by designer Taylor Burke Home featuring the eponymous luxury home brand and the global inspired designs of Lacefield.

 

11:30 – 12:30 p.m.  Registration

12:30 p.m.  Welcome

Cheri Leavy and Whitney Long, The Southern Coterie, Co-Founders and Charleston CVB Board Member Jimmy Hagood

A Southern Social Media Challenge led by Ashley Epting and Emily & Scott Meier of Epting Events & Black Tie and BBQ

 

12:45 – 1:45 p.m. Session #1

Tech talk: House Account App Founder Laura Vinroot Poole Is the New Evangelist for Independent Boutiques

E-commerce isn’t always the answer – Vinroot Poole learned this the hard way. After investing in a beautiful e-commerce platform for her celebrated boutiques Capitol and Poole Shop to combat the recession, Vinroot Poole almost immediately scrapped it for its lack of intimacy and separation from the warm, high-touch shopping environment she prides herself on. Together with friend and software genius Travis Parsons, Vinroot Poole developed a shopping app that now provides over 450 independent boutiques across the country with sophisticated marketing and sales tools that encourage personal relationships between shops and shoppers. Lifelong friend and fellow entrepreneur Hamlin O’Kelley leads a casual conversation with Vinroot Poole about lessons learned – both in life and business.

 

1:45 – 2:30 p.m.  Bites & Bev Break

Valine’s Famous Shrimp Cocktails, Hummingbird Fine Foods Farro and Vinaigrette Salad, Candy Shop Vintage Candy Table, Epting Events Pralines featuring Schermer Pecans and “Mississippi Mules” with  Honeysuckle Cathead Vodka and Cannonborough Beverage Company’s Ginger Beer.

 

2:30 – 3:30 p.m. Session #2

Everything’s Coming Up Roses: 10 Years of The Laundress

Founders and international soap mavens Gwen Whiting and Lindsey Boyd give an in-depth look at launching the Laundress – from the stepping stones of a start-up to forging valuable partnerships with some of the world’s most well recognized brands.

 

3:30 – 4:30 p.m.  Session #3

You’ve Arrived, Now Get Noticed

You’ve built a successful brand, now learn how to get discovered by the national media.  Three editors of national lifestyle publications will share their perspectives on discovering new brands and best practices for pitching.  You will hear from Robert Leleux, the editor in chief of digital and print publication Domino, Tori Mellott, Senior Design & Market Editor of Traditional Home, and Eddie Ross the East Coast Editor for print and digital editions for Better Homes and Gardens.  Moderated by Leapfrog PR owners Libba Osborne and Jackie Thomson.

 

5:30 –  7 p.m.   Champagne & Candlelight

Low Country Luxe welcomes you to Charleston with a poolside party on the roof of the Mills House Hotel in historic downtown.  Celebrate a resort vibe with a viewing of fashions by Escapada Living, Kendra Scott and Hayden Reis.  Enjoy champagne, light bites and a spectacular view before you head out to supper with old TSC friends and new.

 

Explore Charleston with Dinner on Your Own

Gather with other TSC Summit friends to enjoy dinner in one of Charleston’s phenomenal restaurants.

 

Thursday, April 30

Sessions: 9 a.m. – 4 p.m. at American Theater

(two sessions offered first come first served in the ballroom and cinema)

 

9:00 – 9:45 a.m.  Session #1

The Sky’s The Limit (ballroom)

Companies are increasingly looking for authentic ways to communicate with their customers.  Jet Blue, Land of Nod and Taylor Burke Home share their strategies for collaborating with Bloggers and Brands.

‘Cause It’s Good Business (cinema)

An inspired conversation as Y’allsome founder Craig Evans and Proud Mary founder Harper Poe chat about crafting their perspective companies around a mission.  Moderated by Torri Leeds, Managing Director at DeVries Global, you’ll get a better understanding of cause marketing and how to integrate it into your existing business.  Leeds brings a unique perspective having overseen the marketing campaigns for Procter & Gamble – a company widely recognized as a pioneer in cause marketing.

 

9:45 – 10:30 a.m.  Session #2

By the Book: Expanding Your Brand (ballroom)

Veteran book agent Amy Hughes will lead an informative panel covering topics such as 1) why do a book 2) what are the beginning steps 3) to use or not to use a ghost writer 4) self publishing vs. publishing house.  Hughes will be joined by editor and writer Bessie Gantt as well as authors Tara Guérard and Susan Hable and photographer and art directer Rinne Allen.

Brand Boot Camp (cinema)

Join Haile McCollum of Fontaine Maury for a fast paced boot camp that will help you focus and document your brand strategy.  Haile works with emerging and growth minded companies and non-profits nationwide to engage their audiences in a more meaningful way and maximize profits.  Training goals include to understand the brand process from exploring to developing to creating and finally extending your brand as well as how branding can impact your bottom line.

 

10:30 – 11:00 a.m. Coffee & Color

Coffee with King Bean Coffee Roasters and book signing of  A Colorful Home: Create Lively Palettes for Every Room by Susan Hable and Rinne Allen.   Featuring the fun and festive wares of LA-based design house ban.dō, stop by for an iPhone case giveaway  (while supplies last) and to charge your gadgets.

 

11:00 – 11:45 a.m. Session #3

Set your course: A Roadmap for Getting the Right Site (ballroom)

Nikki Nuckols of Doodle Dog Creative presents elements of good web design for a total brand experience, while also explaining need for having a lead generation strategy in place, to make it a powerful tool for your business.  Nikki will share case studies of sites with successful traffic due to strong SEO strategies.  Websites must be as powerful as they are pretty so that it not only represents all that your brand has to offer, but also is a valuable tool for your business that works around the clock.

Beat the Burnout: the work/life balance (cinema)

Atlanta-based interior designer, writer, and mother of five, Erika Hollinshead Ward may not have the secret to balancing the demands of today’s modern life but she does have an easy implementable action plan for better managing your time.  She’ll offer tips to wrangle your schedule and win back control.  Erika’s work has appeared in Better Homes and Gardens Magazine and on HGTV.com among others.

 

11:45 a.m. – 1:30 p.m.  Luncheon

A Mansion & Moo Shu

Simply step next door from the American Theater for a fabulous Moo Shu lunch from Chef Nico Romo of FISH Restaurant with kate spade new york tabletop décor provided by Lifeguard Press.  The historic William Aiken House and its stunning garden are the backdrop for a leisurely lunch while enjoying good conversation and catch-ups.  Sip Salty Dog cocktails by Cathead Vodka with Bittermilk’s Grapefruit Tonic under the tent designed by event designer Tara Guérard in the courtyard before lunch and end lunch with a sweet treat from Grey Ghost Bakery.

 

1:30 – 2:15 p.m. Session #4

Bring Your Brand to Life with Photography (ballroom)

Join Maggie Kennedy photography director of Garden and Gun magazine and accomplished Author, Stylist and Photographer Angie Mosier of Placemat Productions for a conversation on creative direction and bringing your brand to life through photography. These two creative powerhouses will give you a roadmap for producing inspirational images for your brand. Everything from strategizing and planning your photo shoot to tips and tricks of the trade.

Ready to Play the E-Commerce Game?  (cinema)

Learn some proven tactics from Stacy Smallwood of Hampden Clothing and Jamie Meares from Furbish Studio , two proven e-tailers in the fashion and interiors industries.  From inventory management to customer engagement, building an online following to different e-commerce platforms, these retail veterans will share their proven strategies and common pitfalls.

 

2:15 – 2:45 p.m. Session #5

The Wonder Years: Navigating Growth, Funding and an Advisory Board (ballroom)

Jamee Haley, Executive Director of Lowcountry Local First – a non-profit advocate for education, outreach, and relationship building that promotes the many benefits of buying from local, independent businesses – presents an insightful interview with Christine Osborne, owner of Wonder Works Toy Stores.  Jamee will explore how Christine has funded her growth to multiple locations, developed an advisory board, brought on long-term employees as partners as well as what’s next for this “Magic Maker.”

Demystifying SEO for Business Development (cinema)

Michael Hamrick and Stephen Rosenberg of Perfect Pitch Concepts pull back the curtain and discuss the fundamentals of Search Engine Optimization and offer tips on how to prioritize your efforts for maximum impact. They’ll also share how they are applying these SEO principles to their new startup BoxKite Designs, which sells made-in-the-South customizable fabric and wallpaper.

 

2:45 – 3:30 p.m. Session #6

Social Media Strategy (ballroom)

Mandy Rye of Waiting on Martha shares tips and tricks to grow your audience and engagement and in turn grow your business or brand. Along with the blog and her online shop, Rye is an editorial & interior stylist as well as the Editor at Large for Occasions Magazine and a regular contributing Editor for Style Me Pretty Living and Euro Style Lighting.

 

3:30 – 5 p.m.  Southern Grown Sipping Hour

Head next door to the garden of the William Aiken House for a happy hour hosted by Sea Island, coastal Georgia’s Forbes Five Star resort.  You’ll be treated to a sneak peak of Southern Grown – one of Sea Island signature culinary and music events.  Featuring craft cocktails and light bites from the resort’s chefs and mixologists, you’ll find plenty of time to mingle, talk about the days sessions and plan out the nights activities.

 

5:00 – 7:00 p.m.   Shop, Sip & Socialize

Shopping app House Account will host a cocktail party at two of its Charleston stores, Hampden Clothing and Croghan’s Jewel Box, along with bloggers Chassity Evans of Look Linger Love and Hanna Seabrook of Gadabout.  At Hampden, guests will meet the SUNO designers who will debut a capsule collection exclusive to Hampden and styled by jewelry designer Jenny Thompson of Theodosia.  At Croghan’s, guests will shop styled vignettes in their private space while trying on new and estate jewelry from the 100-year old store. House Account will be giving away a handbag from The Row, along with items from both Hampden and Croghan’s for a lucky guest.

 

Explore Charleston with Dinner on Your Own

Gather with other TSC Summit friends to enjoy dinner in one of Charleston’s phenomenal restaurants.

 

Friday, May 1

9:30 – Noon  Brunch & Bloodys on the Ashley River Bank

Head to Le Creuset Headquarters where you’ll be welcomed into the world class Atelier Kitchen by Jimmy Hagood of Food for the Southern Soul.  Jimmy will be serving soulful lowcountry fare alongside cookbook authors and culinary entrepreneurs. Enjoy freshly baked Callie’s Biscuits and eye openers poured by the owners of Fat & Juicy and King Bean Coffee while the One Love Organics founder shares ways to renew and relax with inspiring insight and an Atlantic Sea Salt Soak Bar with an opportunity to make your own soak for the bath.  Creatives from the team at The Land of Nod will share a favorite DIY project for those of you feeling crafty.

    PRESENTERS